The Spanish brand Zara continues to actively update the interior of its retail spaces. The next in line was a store in Valencia. By changing the design of spaces, the brand strives to personalize the assortment for different audiences.

The renovated space is made in the Art style and includes many unique elements of non-functional design, such as wooden chairs, stands, ceramic vases, unusual candlesticks, tables of trapezoidal and rounded shapes made of leather, wood and stone. The interior is complemented by minimalistic compositions of fresh flowers and sculptures that resemble real architectural masterpieces. The shoe area is separated from the main hall.

Now the brand is changing its pricing policy: leaving the basic elements of the wardrobe available to most customers, it raises prices for limited capsule collections.

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