On June 5, the American brand Tommy Hilfiger released a new line of sportswear. The exclusive campaign is presented within the framework of the Tommy Hilfiger collaboration with the Zalando Europe marketplace.

The actors of the acclaimed TV series "Emily in Paris" became the faces of the brand's new advertising campaign. On the eve of the release of the new season, the selected candidates Lucien Lavicont and Simone Tabasco helped to attract the attention of the audience to the product. As part of the campaign, the actors shared their success stories, talked about the people who helped and supported them along the way.

The new Tommy Hilfiger advertising campaign is an excellent example of the effective use of situational marketing, thanks to which the brand will be in demand on the marketplace.

An example of a successful strategy:

1. Create an exclusive collection for the marketplace;

2. Invite actors from the upcoming episode / movie to participate;

3. Tell us about this initiative.

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