Italian accessories brand Furla has opened a new boutique in Russia in Yekaterinburg, one of the most charming places in the Urals. The first and only store Furla in the Urals occupies an area of 80 square meters and is located on the first floor of the shopping center "Passage".

The space of the new store is spacious and functional - every detail expresses the Italian way of life. The main distinctive features of each store Furla   minimalism and sophistication, which are present here. The new store also traces the architectural details of an 18th-century villa in Bologna, where the brand's headquarters are located. This makes us remember that the DNA of the famous accessory house is a combination of modern design and history.

The opening of a new store in Yekaterinburg is the result of our boundless desire to be present in the most important regions not only of the world as a whole, but also in particular of Russia. Yekaterinburg is the capital of the Urals. It is rightfully considered one of the symbols of Russian culture, a modern, cosmopolitan metropolis with a rich heritage that has accumulated for many centuries.

Alberto Camerlengo,CEO of Furla

Thanks to design solutions, the entire range of Furla, including bags, leather accessories, shoes, sunglasses, jewelry and watches, perfectly fit into the interior of the boutique. Bags from the new collection Furla bloom like mythical butterflies in an enchanted garden, telling about the amazing tales of nature – poetic and colorful. Thanks to the color drawings, it gives the impression of a lively movement of watercolor pictures on the legendary bag Metropolis and the new black-and-white model Furla Magia.

The new modelFurla Altea was decorated with a butterfly clasp with elements of enamel, crystal and resin, which became its defining detail. Furla Altea is the embodiment of classic beauty and ultra-modern style, which are integral features of Furla. The new bag is distinguished by clean lines, but at the same time by a complex design: the case has special folds that make the space more spacious.

Photo: Furla press service