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Another project of Igedo – Moscow exhibition Collection Première Moscow– has also established itself as one of the most successful platforms for communication between manufacturers, agencies and retailers of fashion industry goods. It is here that the lion's share of all orders for stores and boutiques in Russia is made. There are important events for specialists from ­­rasli, and it is no coincidence that the 31st season of the exhibition will be visited by the Mayor of Dusseldorf Thomas Geisel, who will be the headliner of the business forum «Dusseldorf – Fashion Center ». An important meeting will take place on the first day of the exhibition, September 4, in Pavilion 7.2 of the Expocentre. The NRW.INVEST event in cooperation with Messe Dusseldorf Moscow LLC. The meeting will be attended by representatives of Igedo, Fashion Net Dusseldorf, Dusseldorf Tourismus, AMD Hochschule Dusseldorf and other leading players in the fashion industry of the city. The guests are expected to have panel discussions and reports from speakers from Dusseldorf, and at the end of a question-and-answer session.

But this is not the end of the collaboration of the two cities claiming to be the capital of fashion. At the exhibition Collection Première Moscow, a collective exhibition Made in Moscow was organized under the auspices of the Moscow Export Center. Here 15 designers of the Russian capital will present their author collections and prêt-à-porter lines at a collective stand under a common brand. The Made in Moscow stand is presented in a fundamentally new format. The Moscow exposition is located in the open air between the pavilions and resembles in appearance a cargo container for transporting products to foreign markets, inside which a modern multi-brand showroom will be located. The organizers of the collective stand are the Department of Science, Industrial Policy and Entrepreneurship of the Government of Moscow and the Moscow Export Center (MEC).

At the exhibition, the Russian capital not only demonstrates modern trends.Throughout the days of the exhibition, the Moscow Export Center, the operator of the Made in Moscow program, holds business meetings for participants in the MatchMaking format with buyers and representatives of the fashion industry, which will allow participants to find new foreign markets in a short time and sign you;valid contracts.

The program "Made in Moscow" deserves especially serious attention. The Department of Science, Industrial Policy and Entrepreneurship of the Moscow Government created last year the Moscow Export Center (MEC), which acts as a "single window" for working with Moscow exporters in the field of financial and non-financial support measures. The Moscow Export Center helps the capital's manufacturers to enter new markets, develop business on electronic trading platforms, present products at the world's largest exhibitions, receive financial support and keep abreast of the main trends in foreign trade.

The Moscow Export Center supports medium and small businesses by promoting high-tech products under the "Made in Moscow" program. The essence of the program is to ensure the participation of the capital's enterprises in both Russian and international exhibitions. Thus, the Moscow Export Center finances 100% of the cost of participation in collective stands "Made in Moscow" at the leading Russian and foreign industry exhibitions. To date, under the brand "Made in Moscow", more than 259 Moscow companies have demonstrated their products at 12 international industry events.

Concluding all of the above, we can state with confidence that the players of the fashion market have not only hope for their own talent and efforts, but also quite modern tools for business development and entering new markets. And the Moscow – Dusseldorf – Moscow bridge is not just built, but also works successfully, constantly acquiring new opportunities.

Moscow – Dusseldorf – Moscow

Collection Première Moscow, another project of Igedo, has also established itself as one of the most successful sites for manufacturers, agencies and retail trade in fashion industry goods. It is here that the lion's share of all orders for shops and boutiques of Russia is placed There are important events for industry experts, and it's no coincidence that the 31st season of the exhibition will be visited by the Chief Burgomaster of Düsseldorf, Thomas Geisel, who will headline the business forum Dusseldorf - the center of fashion. An important meeting will be held on the first day of the exhibition, on September,04, in Pavilion 7.2 of Expocenter. Event NRW.INVEST in cooperation with Messe Dusseldorf Moscow LLC. Representatives of the companies Igedo, Fashion Net Dusseldorf, Dusseldorf Tourismus, AMD Hochschule Dusseldorf and other leading players of the fashion industry of the city will attend the meeting. The panel discussions and speaker reports from Düsseldorf are awaited, and upon completion - a question-and-answer session.

But this does not end the cooperation of the two cities which claim to be the fashion capitals. At the Collection Première Moscow, under the auspices of the Moscow Export Center, a collective exposition Made in Moscow was organized. Here, 15 designers of the Russian capital will present their author's collections and prêt-à-porter lines on a collective stand under a common brand. The stand Made in Moscow is presented in a fundamentally new format. The exposition of Moscow is located in the open air between the pavilions and resembles the appearance of a freight car container for transporting products to foreign markets, within which a modern multi-brand show room will be located. The organizers of the collective stand are the Department of Science, Industrial Policy and Entrepreneurship of the Moscow Government and the Moscow Export Center (MEC).

The Russian capital not only demonstrates modern trends at the exhibition. During the exhibition, the Moscow Export Center, the operator of the Made in Moscow program, conducts business meetings in the format MatchMaking with buyers and representatives of the fashion industry, which will enable participants to find new foreign markets in a short time and sign beneficial contracts.

The program Made in Moscow deserves special attention. The Department of Science, Industrial Policy and Entrepreneurship of the Moscow Government created last year the Moscow Export Center (MEC), which acts as a single point of contact for working with Moscow exporters in the field of financial and non-financial support measures. The Moscow Export Center helps capital producers to enter new markets, develop business on electronic trading floors, present products at the world's largest exhibitions, receive financial support and follow the main trends in foreign trade.

The Moscow export center supports medium and small businesses, promoting high-tech products in the framework of the program Made in Moscow. The essence of the program is to ensure the participation of capital enterprises in both Russian and international exhibitions. Thus, the Moscow Export Center finances 100% of the cost of participation in collective stands Made in Moscow at the leading Russian and foreign industry exhibitions. So, under the Made in Moscow brand more than 259 Moscow companies have demonstrated their products at 12 international industry events. Summarizing all of the above, we can confidently say that the fashion market players have not only a hope for their own talent and efforts, but also quite modern tools for business development and entering new markets. Moscow-Dusseldorf-Moscow bridge is not only built, but also works successfully, constantly building up new opportunities.

Text: Andrey Utochkin

Photos provided by the organizers, Collection Premiere Moscow, shutterstock.