The secondary market is gaining momentum, and the cooperation between MONOCHROME and Avito Premium is becoming a vivid confirmation of this trend.

The brand's joint drops, which will be available in the Avito Premium section from July 4, will allow customers to purchase original items at attractive prices. This is a great opportunity for those who want to update their wardrobe with designer items, but do not have a large budget for them. Of particular value are the exclusive models that will be available in single copies. This is a unique chance to become the owner of a truly rare thing.

It is worth noting that the popularity of MONOCHROME on Avito is already very high: over the past year, the brand's sales on the platform have increased by 81%, and it is among the top 50 most popular.

Cooperation with Avito Premium will allow MONOCHROME to further expand its audience and make its products available to a wide range of customers. This is a vivid example of how a business can use the trends of secondary consumption to its advantage, but it is worth noting that this is not just a business strategy, but also a contribution to the development of environmentally friendly and responsible fashion.

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