"Mark No. 1" opens new stores
The organizers of the annual National Consumer Confidence Award «Brand No. 1 in Russia» on October 31, 2017 announced the list of winners of 2017. In addition to the voting of the participants, this year the lists of brands for measuring consumer preferences were selected taking into account the data of the TGI / Marketing Index project syndicative marketing research on the consumption of goods and services, media preferences and lifestyle of Russians, which is conducted by Kantar TNS.
From September 25 to October 22, 2017, consumers expressed their attitude to manufacturers of various goods and companies providing services by filling out open questionnaires in electronic media and the Facebook social network.This year, the audience coverage on the Facebook network alone amounted to 100,000 users. The group of companies «Detsky Mir» has been recognized as the winner for the third time in the nomination «Chain of children's goods stores ».
In accordance with the development plans, the company continues to expand in the regional markets of Russia. On November 3, the first store of the chain was opened in Dedovsk (Moscow region) a retail area of 550 square meters. This supermarket became the 156th retail facility of the chain in the Moscow region. Today, the network has been replenished with the fifth store in Stavropol with an area of 1,000 square meters, located in the shopping center "Crossroads" on Lenin Street.
