From November 14 to 16, Cannes will host the 23rd International Exhibition of Commercial Real Estate MAPIC 2018, which will bring together more than 8,500 participants and 800 companies from 80 countries. On the first day of the exhibition, a special session dedicated to Russian retail will be held, which will be opened by Grigory Pechersky, managing partner of ADG group, developer of Moscow's largest retail project to create a network of 39 district centers. Mr. Pechersky will talk about a new approach to using data on the consumer behavior of Muscovites in creating a customer experience and his own loyalty program, about working with big data, as well as about ADG group's approach to creating a unique customer experience that allows generating stable traffic.

New customer experience and transformation of consumption and business models in the digital age will be the main topics of MAPIC 2018. On November 14, the participants of the panel session about Russia "How to grow against the background of the boom in the services sector "on demand" in Russian retail?" will discuss key indicators of the Russian market, investment opportunities and the best cases. Speakers from ADG group, Cushman & Wakefield, Colliers International, Zenden and RSTC will share their opinions on the use of digital technologies in retail, the prospects of omnichannel and ways to generate traffic through proper positioning, taking into account the location of the object and modern design.

Mr. Pechersky will also take part in the international session "New Operating Models: Innovative solutions to improve the efficiency of shopping centers", where speakers will discuss the vectors of development of operating models for the next 20 years, successful startups of landlords and the influence of preferences of generations Y and Z on the rules of the market.

Comments Grigory Pechersky, Managing partner of ADG group: "In the era of the digital economy and the opportunities that technology opens up, it is obvious that the personalization of offers will be one of the main trends in retail. Generation Z is ready to sacrifice privacy for the sake of convenience: people are already waiting for the company to take into account the experience of previous communication with them in the next communication. After analyzing these trends, we decided to make personalization a key element of our loyalty program. Big data analysis will allow our partners to get a detailed idea of customer needs, set up personalized communications and offer visitors customized offers based on predictive analytics. This will allow us to maintain customer demand and provide stable motivated traffic to district centers.

ADG group will also talk about the dynamics of the project of the network of district centers, which is currently in the active stage of implementation: construction works are underway at 14 sites, the first district center "Hangar" will open in the spring of 2019, the remaining facilities are planned to open in 2019.2020. 

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