Norwegian brand of sports and outdoor clothing Helly Hansen opens a flagship store on Manezhnaya Square in Moscow. It will be located in one of the most central shopping facilities of the city, the Okhotny Ryad shopping center, located near the Moscow Kremlin. Consultant to the retailer on the selection of premises with an area of 133 sq. m. m was performed by JLL.

Helly Hansen – a brand founded more than 140 years ago by the captain of the Norwegian Navy Helly Juel Hansen. The brand's range includes outerwear, shoes and thermal underwear made of innovative materials, which are also suitable for active outdoor sports. The first single-brand Helly Hansen store in Russia opened in 2013, and today the network includes 20 stores in Moscow, St. Petersburg, Krasnoyarsk and Murmansk.

For the opening of the flagship Helly Hansen in Russia, the Okhotny Ryad shopping center was chosen, which is located near the main attractions of the Russian capital and high-quality hotels and is characterized by high traffic of residents and guests of the city. The store is located on the middle level of the shopping center, where other popular youth brands are located.

Igor Roganovich, CEO of Helly Hansen Russia, comments: "We regard Russia as a growing and strategically important market for us, which is close to the brand, including the harsh climate. The Russian consumer appreciates high-quality clothing that can withstand any weather, and Helly Hansen fully satisfies this request. As part of our strategy, by 2021 we plan to increase the number of our own and partner stores in Russia to 40 and expand the geography of our presence, covering such regional cities as Yekaterinburg, Novosibirsk, Omsk, Samara, Tyumen. With the support of the JLL team, it became possible to open our flagship store right near the Kremlin, in one of the top shopping malls in Moscow, which is an important stage in the development of the brand in the country.