The famous group LVMH, which has become a world leader in the luxury segment, will help the singer and owner of the brand Rihanna open in Paris has its Home of fashion and luxury.



New in the line of Fashion Houses Fenty, will be focused on the taste preferences of a huge army of fans of Rihanna. As they say in LVMH, Maison Fenty will be distinguished by the original design ideas of Rihanna herself , and the Fashion House will produce not only clothes, but also shoes and accessories. Rihanna will be entrusted, including commercial and advertising promotion of the brand.



The debut of the new At home in Paris is scheduled for Wednesday, May 29. Robin Rihanna Fenty (which is exactly how the full name of the famous singer sounds) added on her own: "Creating such a fashion line with the partner help of LVMH is absolutely a special moment for us. Mr. Arno gave me a unique opportunity to create Fashion house in the luxury sector, without any artistic restrictions. I could not imagine a better partner, both creatively and in business terms, and I am ready to show the world the results of our partnership very soon.

The first promotional photos for the brand were taken By Glen Luchford and present the collection «Relise 5-19», which sets the tone for the upcoming lines Fenty Houses.



The first collection, which will be on sale on May 29, has already been evaluated by experts as very competent and strong in design solutions. Lots of cotton and black denim sets. There are tight fitting trousers, short tops with shorts, but the emphasis is not on them.



The basis of the collection is huge oversized blouses and tunics, enlarged details, voluminous, often asymmetrical cut jackets, trousers and blouses, all very warm white, cream and pink tones.It is obvious that the items were created under the personal supervision of Rihanna and fully correspond to her style. Bright large glasses and leather sandals were included in this first collection. How the world of Parisian couturiers will perceive the ideas of a young American woman, we will find out soon.

Photo: open sources.