Online store Lamoda brings the future closer, breaking traditional ideas about shopping. Now users in Russia will be able to use the Wide Eyes technology. True, the service will be available only to Russian users of iPhone, as well as smartphones and tablets based on Androidversions4.1 and higher, but this is already a significant step into the digital future. 

The technology ofWide Eyes will allow you to easily repeat the image seen on the street or in a fashion magazine and, of course, recommended by a blogger. Just upload a photo to the app or take a picture of the image you like, and the application Lamoda will pick up similar models from the three million assortment of the online store. And all this in a few seconds.

From similar developments, the technology ofWide Eyes is distinguished by the ability to recognize not just individual things, but also whole images. Artificial intelligence helps her in this, which, constantly developing, will independently determine the wardrobe items depicted in the photo. Even without a special mark by the user. The pose of the person in the picture or the illumination will not affect the operation of the application. In fairness, it is worth noting that the developers warn that the search result directly depends on the quality of the photo.

The company Lamoda, openly expects that these opportunities will push new users from the category of so-called hidden fashionistas to download the application. This is the type of customer who prefers online shopping to visiting real stores, is interested in fashion and modern trends, but is not ready to devote all his free time to fashion. 

Lamoda is confident that if we help customers find the right things faster, keep up with progress and offer users new interesting ways of shopping, we can achieve significant sales growth. Photo search allows you to compose images from different wardrobe items, and this will be able to increase the number of items in the basket and, as a result, will increase the amount of the average check. And this will definitely increase the number of product views and affect the number of quick purchases. 

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