The fashion house The Attico has attracted attention with a new campaign involving AI models. Two girls, Mirella and Emilia, created with the help of artificial intelligence, became the muses of the brand. In the advertisement, Mirella and Emilia demonstrate cargo pants from The Attico, posing in a relaxed home environment, topless.

The Attico is not just another fashion brand. It was founded in 2016 by two ambitious girlfriends, Gilda Ambrosio and Georgia Tordini, while the girls managed to use their popularity on social networks, becoming real street style stars on Instagram. Their images, combining femininity, audacity and modern chic, instantly won the hearts of thousands of subscribers around the world.

Both girls grew up surrounded by fashion, absorbing the beauty and subtleties of design in their parents' boutiques from childhood. Having been educated at prestigious Italian fashion schools, they not only mastered the art of creating clothes, but also developed a sensitive taste and understanding of modern trends.

The Attico campaign with AI models has caused a mixed reaction. Some people find it innovative and interesting, while others criticize it for using AI instead of real models.

Regardless of the reaction, this campaign has certainly attracted attention to The Attico brand and has become a new trend in the fashion world.

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