The Russian jewelry brandAvgvst has opened its own store in Moscow. All jewelry of the brand based in Yekaterinburg Natalia Bryantseva,  are made by hand. The main genre of the brand is jewelry uniforms made of everyday jewelry, ideally suited to the simplest clothes. Even the main stone that is used in jewelry collections Avgvst – rhinestone, supports this style. The products can be made in silver or gold.

The new store is located on Patriarch's Ponds, in Maly Kozikhinsky Lane. Its design was handled by an architect and an artist Harry Nureyev and his Crosby Studios. The interior of the boutique is made in a bright sunny yellow color. This color was not chosen by chance, Avgvst is associated with the sun, and therefore with yellow. Moreover, yellow is associated with gold, and jewelry made of white metal looks very beautiful and contrasting on a golden background.

All boutique furniture and decor elements are made in Crosby Studios and represent real art objects. There are velvet seats, architectural shelves, and special designs for the layout of jewelry - colored stairs hanging in the air, made of real steel, and glossy metal tables. Moreover, the tables are designed not only for fitting jewelry, it is also a place where you can drink coffee. The store plans to hold events – small meetings with stars, lectures and guests will be treated to black coffee and three types of tea.

At the end of the store is a door with a secret. It is a lightbox and leads to a courtyard where you can relax in the fresh air. 

In the boutique, in addition to jewelry Avgvst, it will be possible to find such Russian jewelry brands as Himere and Maria Stern.

«Whatever inspired Natalia Bryantseva — the portfolio already has Russian avant-garde, modernist architecture and pop art – the result will be beautiful precisely in its simplicity».

Photo: Avgvst