The XII competition for the "Fashion of Russia" will be attended by the brand "Elegant Lady" from the city of Rasskazov. Brand designer Tatiana Zheltova spoke about the concept of the competition collection, why it is presented on the site "Fashion of Russia" and about plans related to generation Z.

Tatiana, tell us about your company.

Our family production has been in existence since 1997.We produce fashionable women's clothing that combines comfort, excellent quality and successful design solutions at an affordable price.

–  What are you going to the contest with «Fashion of Russia»?

– We will present a new collection «Pulse of the city», the concept of which is based on saving time and money in the rhythm of a big city. Our designers have included in the collection all the tools to create their own unique image. This allows you to create a comfortable and functional wardrobe yourself, where all the elements are interchangeable and perfectly combined with each other, make it possible to mix styles, from strict classics to sports chic. Clothes from «Elegant Lady» are always stylish, comfortable and appropriate in different circumstances.

– Why did they choose the catwalk for the presentation of the new collection «Fashion of Russia»?

The contest "Fashion of Russia" is held within the framework of the largest international exhibition in the field of fashion industry"Textile Industry", in which we have been participating since 2008. This exhibition has become the 20th anniversary for us. The Federal Wholesale Fair "Tekstillegprom" has recommended itself as a platform for the successful development of our company, and we consider it prestigious to participate in the show "Fashion of Russia".