From February 20 to 24, the Expocentre Fairgrounds hosted the exhibition CJF – Children's Fashion 2017. Spring».

The event was held within the framework of the largest exhibition and congress project of the domestic light industry "Russian Textile and Light Industry Week".

This year, the total area of the exhibition was 6,774 sq. m. 327 companies from 21 countries took part in it. The number of unique visitors was 12,040 people.

The CJF exhibition welcomed visitors with new collections of high-quality clothes for children, children's shoes and accessories, clothes for expectant mothers, and also presented design developments that determine the trends of children's fashion.

Compared to last year, the exhibition area has grown, and the number of participants and visitors to the exhibition has also increased. Today we can say with confidence that the children's fashion industry in Russia has formed into an independent industry and is developing intensively.

The updated stands were presented by numerous domestic brands: Acoola, Dan&Dani, De Salitto, Jacote, Stilnyashka, Ivanhoe, Little Lady, Slavyanka, Smena,;Dreamers» and many others. The debutants were Basia, Best School, Grishko, Van Cliff, Infanta, Novatex and others.

Among the exhibitors of the last exhibition were also well-known foreign companies: Antony Morato Junior, Bartek, Gusti, Janus, Kanz, Mayoral, Skandia, Blue Seven, Boboli, Garvalin, Losan, Norveg, Primigi and others.

The exposition "Russian Startups" presented the products of aspiring entrepreneurs. The experience of participation of young companies this season will allow them to present their own stands at the next exhibition.

The salon «CJF enjoyed great success among visitors. Shoes», which was presented this time by more than 15 world-famous brands of children's shoes.

Trend Bureau «Trendskwaer» with the support of JSC «Expocentre» implemented the project «Territory of design in children's clothing and shoes ». For the first time at the February CJF exhibition, a series of tours of the exhibitors' stands took place. The experience of getting acquainted with trends using illustrative examples turned out to be very successful. The stands that were included in the program of trend excursions received not only special coverage at the time of the exhibition, but also continue to attract attention, thanks to videos posted on the Internet. The Trend-guided tour project, which has been successfully launched, will be continued at the next exhibition.

The key event of the exhibition was the «CJF project. The children's catwalk", within the framework of which new collections of the most reputable manufacturers of clothing and accessories for children and teenagers were shown. For young models, this event is an excellent training of professional qualities. Buyers and representatives of stores and chains gathered at the shows to choose collections for the next season and present them in their stores.

The central event of the business program of the CJF exhibition was the XII All-Russian Trade Forum «Children's Goods Market». This is an annual meeting of suppliers of children's clothing, shoes and accessories with buyers of retail chains.

Experts assessed current trends in the development of the children's clothing, footwear and accessories market from the point of view of retail, demand and consumer behavior, determined trends in the children's fashion market and presented a forecast for 2017 and 2018, as well as demonstrated successful trading strategies on the example of market leaders.

More than 50% of the structure of children's retail is occupied by retail chains, and their share is only growing. Suppliers that do not work with networks are rapidly losing market positions. The forum participants received practical advice on working with networks. How is it profitable to work with retail? What does the supplier need to know about the network, and where to get the information to prepare a win-win commercial offer?

The answers to these questions prepared the participants for the final part of the forum – negotiations at the Network Procurement Center. During the negotiations, manufacturers had a unique opportunity to present the most convincing arguments in favor of their goods to the persons directly making the purchasing decision. In total, about 40 buyers from 20 networks and 50 suppliers took part in the event. In two and a half hours, 750 negotiations were held.