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B2B Журнал
18.10.2018 | Наталья Кулагина

"SJF – Children's Fashion-2018. Autumn" – results of the season

From September 25 to 28, 2018, Expocentre Fairgrounds hosted the 21st International exhibition CJF Children's Fashion-2018. Autumn", which was held simultaneously with the exhibition "strong>"The World of Childhood-2018". The project is organized by «Expocenter» under the patronage of Chamber of Commerce and Industry of the Russian Federation.

 

 

On an area of 8,445 sq . m housed 419 companies from 27 countries. They presented their new collections of clothes for children, children's shoes and accessories, as well as clothes for expectant mothers and design developments. Such well-known foreign brands as Bartek, Kuoma, Pablosky, Losan, Luhta, Sarabanda, Sterntaler, Boboli, Garvalin, Mayoral, Primigi and many others came to Moscow.

 

 

The list of Russian exhibitors was even more impressive: Acoola, Crockid, Lucky Child, Silver Spoon, Vitacci, «Dreamers», «Arctiline», «Stilnyashka», GNK, Choupette, Gakkard, «Factory of Childhood»;, Piccino Bellino, «Little Lady», Dan&Dani, Letty, Noble People, «Batik», Desty, Oldos and many other companies demonstrated their products.

 

 

The exhibition was also attended by brand new brands that first came to CJF: Candy´s, I Love Carrot, «Kotofey», «Flamingo», MURSU, «Leo-Style», «Filippok», Mark, «Lancelot», «The heir of Vyzhanov», «Sima-Land», «Papitto», etc.

 

 

The reviews of visitors to the exhibition indicate that they were pleasantly surprised by the quality and design of the products presented, and the exhibitors, in turn, were able to show themselves in the best way.

 

 

Buyers' attention has traditionally been attracted by the project «CJF − Children's catwalk», in which fashion shows for children and teenagers were held. Young participants demonstrated collections of the spring/summer 2019 season from the best foreign and domestic brands. Collections of trademarks were presented on the podium: Little Lady», Acoola, «Arctiline», Boboli, «Kotofey», Chersasport, Olmi, «Our native», Liza bebe, Jeanees, Truvor, «Arina swimwear» and others.

 

 

Within the framework of the extremely rich business program of the exhibition, such important events can be noted as: XVIII Practical Business Forum "CJF"Children's Fashion", specialized salon Licensed marketplace, which worked within the framework of the II All-Russian business forum «Market of licensed children's goods », XV All-Russian Trade Forum «Supplier of children's goods» with Purchasing Center of Networks™ for children's goods, which was attended by over 80 buyers from more than 40 specialized and FMCG retail chains and online stores.

 

 

During all the days of the exhibition, seminars, master classes and workshops were held aimed at increasing sales from manufacturers of children's goods. Company executives, leading experts, representatives of retail chains and reputable marketers in their speeches touched upon such issues as: the state and prospects of development of the children's goods market for 2019, brand promotion in the children's market, strategy and tactics of deliveries to all retail formats, principles of selection of manufacturers of STM children's goods, online trade in children's goods.

 

 

For the first time at the exhibition «CJF– Children's fashion» GBU of Moscow«Women's Business Center», GBU Small Business of Moscow, Support of Russia with the support of the Department of Labor and Social Protection of the Population of Moscow and JSC «Expocentre » implemented the project «Start in business». The event was aimed at supporting small and micro businesses.

 

 

The international competition of goods for children and adolescents, organized by the ANO Soyuzexpertiza of the RF CCI, was held in two nominations: For high consumer properties of goods and For successful promotion of quality products". According to its results, the expert commission determined the best products and named the winners, who were awarded diplomas and medals for quality.

 

 

Summing up, we can say that the exhibition «CJF – Children's fashion-2018. Autumn" was a great success and once again confirmed its status as a popular and effective international business platform uniting the leaders of the children's and youth clothing market.

 

The 22nd international exhibition «CJF-Children's Fashion-2019. Spring", will be held from February 25 to 28, 2019 at the Expocentre Fairgrounds .

 

Photos: provided by the organizers

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