Held from February 25 to 28, 2019, the 22nd international exhibition "Children's and Youth Fashion. Clothes for expectant mothers » – «CJF – Children's fashion-2019. Spring» sums up. This season it was attended by 350 companies from 23 countries of the world, leading foreign and domestic manufacturers and suppliers of children's clothing, shoes, accessories, school uniforms, as well as clothes for expectant mothers.

The participants of the exhibition presented to professional visitors and guests their novelties, innovations, design solutions that determine the trends of children's fashion. On 7,000 sq . m . there is an exposition with collections of fashionable clothes of such world-famous brands as Bartek, Kuoma, Pablosky, Losan, Luhta, Sarabanda, Sterntaler, Boboli, Garvalin, Mayoral, Primigi, Antony Morato junior, Russian firms Lucky Child, Silver Spoon, «Little Lady», «Batik», «Flamingo», Suprunov, Kovcheg, «Phillipok» and many others.

Fashion shows of children's clothing became an unusually bright and memorable event. The participants of the fashion show were the companies «Young Dreamers», Chadolini, Kiwiland, Petit Alo, Olmi, Vester, Alessandro Borelli, «Little lady».

For the first time, the best collections of children's sportswear with the participation of young champions in rhythmic gymnastics were shown at the exhibition. Representatives of the Olympic Reserve School and the Slava Zaitsev Children's Agency demonstrated sportswear brands Chersa, Belkina, Monta Juniors.

The show was attended by the world-famous Russian fashion designer Vyacheslav Zaitsev, according to whom, "CJF" Children's fashion" is one of the most interesting exhibitions representing the fashion industry.

The Russian premiere of the children's sportswear brand Monta Juniors by Edgar Davids from the legend of world football took place at the exhibitionEdgar Davids. The collection includes models of comfortable clothing: comfortable sweatpants, T-shirts, jackets, sweatshirts. The author of the collection participated in the show.  

Great interest among the participants and professional visitors was aroused by the trend-excursion «Trends that give sales», organized by the style laboratory WunderLook, multi-channel fashion platform «Fashion magazin», JSC "Expocentre". It was conducted by at the exhibition standsAlexandra Kamanina, stylist-image maker, founder of the style laboratory WunderLook. General Director of the trend bureau Trendsquire Ksenia Leri organized a trend tour of the exhibition stands with detailed comments on the topic "Children's clothing and shoes autumn-winter 2019/2020".

The exhibition continued the implementation of a unique project «Expocentre» for exhibitions without counterfeit», aimed at reducing the cases of exhibiting counterfeit goods at exhibition events. 

XX Practical Business Forum united all the events of the business program of the exhibition «CJF – Children's Fashion-2019. Spring». The program of business and practical events was devoted to the development of the children's and teen fashion market and attracted great attention of specialists and participants of the exhibition.

A platform for open communication of representatives of networks of children's goods-buyers, trademark holders with manufacturers of children's goods, market analysts and wholesale companies became Licensed Marketplace and Retail Network Center, organized by KVK «Empire» and JSC «Expocentre ». The event brought together more than 350 manufacturers of children's goods and other participants in the children's goods market.

The XVI All-Russian Trade Forum «Children's Goods Market» with the Network&trade Procurement Center was successfully held;: Products for children. The organizer of the event – KVK «Empire », General Partner – JSC «Expocentre ». More than 250 delegates took part in the forum. In the Network Procurement Center , more than 450 negotiations were held with 42 buyers from 18 federal and regional networks. As part of the business program, experts from such companies as: Daughters and Sons, Familia, OZON, GfK Rus, Kids Fashion Retail, OLYMPUS, Unit Consulting, Paper Planes Consulting Agency, MOMRI, Leonov Consulting and Yandex.Market.

Great interest was aroused by the seminar "Features of certification and labeling of children's clothing, shoes and accessories", organized by the International Association "Anti-counterfeit", the Association for Technical Regulation "ASSTR" with the support of JSC"Expocentre».

A lot of useful information was received by the participants of the seminars that took place on the children's podium. They were conducted by representatives of the company Fashion Consulting Group, the consulting agency Kids Fashion Retail, the agency VM Guru. It was about visual purchases as a tool for optimizing balances, a loyalty program, the creation of a marketing calendar for a children's clothing store, global trends in the design of children's stores.

A large number of listeners gathered seminars that took place on the presentation platform. Leading sales specialists, managers and managers of well-known companies spoke about the role of event marketing in promoting a children's brand; a retail store as a point of sale reflecting a change in consumer behavior; how to profit from prices, taxes and promotions; shopping trends in the era of discerning shoppers. There was also a meeting on the project "Multi-training"Mom in business" for women on parental leave, organized by the Women's Business Center with the support of the Department of Labor and Social Protection of the Population of Moscow.

Multi-channel fashion platform "Fashion magazin" and JSC "Expocentre" held a conference "Effective technologies for online sales of children's clothing and shoes".

Competitions were held within the framework of the conference. In the nomination «The best online store for the buyer» the winner was the website Borelli-club.ru , Alessandro Borelli; in the nomination "The best site for a buyer" the company won>"Ariadne-96", brand G´n'K; in the nomination "Best Instagram account", the victory was won by MiACOMPANY.

Participants and visitors of the exhibition organized by «Expocentre», under the patronage of The Chamber of Commerce and Industry of the Russian Federation, highly appreciated the quality of new Russian brands and interesting developments of children's clothing and shoes. The total number of visits was almost 13,000.

The organizers express special gratitude to all the companies participating in the exhibition and the business program, as well as to the general information partner of the exhibition – Arguments and Facts and the general Internet partner – RDT-INFO.RU.

The 23rd international exhibition «CJF-Children's Fashion-2019. Autumn" will be held from September 24 to 27, 2019 at the Expocentre Fairgrounds.

Photo: press service of JSC "Expocentre"