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16.08.2018 | Альбина Весина

Interview with designer Anastasia Babakova

On the eve of the 40th anniversary season of the International Competition of Young Designers designer Anastasia Babakova, winner of the contest "Exercise", told about the creation of her own brand and partnership with the companies StenCom and Medical lady.
 
 
–What has changed in your life after participating in the contest «Exercise »?
 
– Thanks to the competition «Exercise» I got a huge incentive to develop in fashion design and created my own clothing brand BAYRONAST under the pseudonym Anastasia Byron. BAYRONAST This is a brand of women's clothing in the style of sports chic, which is distinguished by a bright presentation and a large number of geometries both in print and in the shape of products. Clothes from BAYRONAST are comfortable and at the same time elegant, can be worn with sneakers, and even with elegant sandals. During the year, many presentations and screenings took place in Krasnodar, and now I am preparing for larger-scale projects. So to speak, «the calm before the storm ».
 
 
– What fabrics did you choose from StenCom for the autumn collection? What will be the collection of these fabrics?
 
– At the competition «Exercise» I received a certificate from the company StenCom, which gives me the opportunity to choose the fabrics I like for the new collection. I have selected beautiful coat fabrics in pastel colors, I want to work in more restrained colors than always, but with bright accents. I plan to make the autumn collection quite voluminous, where not only outerwear will be presented, but also a collection of demi-season dresses, including light suits for every day. The collection will contain a pastel stretch from muted lavender shades to warmer autumn tones. I want to work with the texture in clothes and combine light fabrics with heavier ones. At the same time, the image of the collection will be romantic and gentle.
 
 
– Tell us about the cooperation with the Medical lady brand for the production of uniforms for cosmetologists? How is the experience of partnership with this company interesting and useful for you? 
 
To be honest, I didn't think that I would ever create work clothes. But when the opportunity presented itself, I decided to try myself in a new role. For the company Medical lady made a stylish comfortable collection of uniforms for cosmetologists. And this is a wonderful experience, since we spend a lot of time at work, then, of course, every girl wants to look beautiful in the workplace. The motto of the collection is down with ordinary robes, long live the stylish uniform! I think that the main thing in the profession of a designer is always to develop in everything.
 
We remind you that the 40th anniversary International Competition of Young Designers «Exercise» will be held on September 18, 2018 as part of the 51st Federal Fair «Tekstillegprom» in Moscow, at VDNH.
 
Photos are presented by Anastasia Babakova.
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