The exhibition company "RLP-Fair" presents a clip with an interview Nikolay Karasev – Speaker of the Communications Platform of the 50th Federal Fair «Tekstillegprom». In an interview, Mr. Karasev talks about how to increase the effectiveness of participation in exhibitions, what are the key success factors at the exhibition, about market relations and "ownerless" customers,"which companies the money belongs to, as they say, "cling». You can watch the clip on the official channel of the Federal Fair "Tekstillegprom" on YouTube.

Nikolay Karasev, General Director of the exhibition consulting agency "ExpoEffect", held a practical seminar for exhibitors at the exhibition «How to increase the effectiveness of participation in exhibitions». The seminar allowed to systematize and complement the exhibition experience of the exhibitors, "look at yourself from the outside" and get rid of common mistakes and stereotypes, show WHAT is important, HOW to do in order to achieve maximum results at exhibitions. The author of the seminar introduced effective exhibition technologies and, using real examples, showed what techniques should be used by exhibitors in order to significantly increase the number of contacts with target visitors and sales volumes. 

Photo provided by the organizers