On March 17, 2025, as part of the IV Moscow Fashion Week in the Central Exhibition Hall The Manege hosted a show of the new autumn-winter 2025/2026 collection from the IGORGULYAEV fashion house. A collection called "Back, Yesterday – today? Tomorrow?" became a philosophical journey through time, combining the elegance of the past, the dynamics of the present and dreams of the future.

Igor Gulyaev, the founder of the brand, one of the leading Russian designers and a member of the board of SOYUZLEGPROm presented an art project that goes beyond the traditional fashion show. The collection became a reflection on the nature of time, beauty and eternity.

"My collection today is a journey from the past to the future. I want people wearing IGORGULYAEV brand products to feel like they are part of something more than just trends," he sharedIgor Gulyaev.

The collection combines four dimensions:

• Back is a return to an era where women shone in furs and evening dresses, and men showed off their power in formal suits.

• Yesterday - bohemian chic and elegance of the late 19th – early 20th century.

• Today is a modern interpretation of classics: bold volumes, unexpected textures and saturated shades.

• Tomorrow is a look into the future, where fashion not only reflects time, but also creates it.

The color range of the collection includes deep emerald, wine, burgundy and gold shades, and among the materials used were velvet, velour, leather, silk, artificial and natural fur.

Lolita Milyavskaya became the main star of the show. The singer took to the runway in an eccentric look: a shiny black sequined dress with a deep slit, complemented by a massive chain of watches and pins, as well as a voluminous hat made of feathers.

Igor Gulyaev emphasized that his collection is not just clothes, but a way to tell stories that live outside of time.

"Fashion for me is an emotion, an art that lives outside of time. Each image is part of a larger narrative," the designer noted.

Among the guests of the IGORGULYAEV fashion house show were famous personalities and industry representatives: Joseph Prigozhin, Valeria, Mitya Fomin, the NA-NA group,Katya Lel, as well as representatives of the Ministry of Industry and Trade Russia, the Federation Council and SOYUZLEGPROm.    

The IGORGULYAEV show became one of the highlights of Moscow Fashion Week, confirming the brand's status as a symbol of independence, luxury and impeccable taste. The collection "Back, yesterday – today? Tomorrow?" is not only a demonstration of new trends, but also a philosophical art project that makes you think about eternal values. 

IGORGULYAEV fashion house continues to amaze and inspire, proving that Russian fashion is capable of creating unique, world-class pieces. 

About IGOR GULYAEV fashion house:

Founded in 2009, IGOR GULYAEV fashion house has quickly become a symbol of quality and innovation in the world of high fashion. From the first collections, the brand attracted the attention of international publications, and Igor Gulyaev himself was called an innovator of the fur industry. In 2011 , he expanded his vision by introducing the all-season Pret-a-Porter de Luxe collections.

The brand's flagship boutique and design studio are located in Moscow at 20 Bolshaya Dmitrovka Street, p. 1, where both women's and men's collections are presented.

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