On June 27, the first concept store of the Italian brand Geox opened in the Moscow shopping center "Metropolis". On an area of 110 sq . m presents collections of women's and men's shoes and outerwear, as well as children's shoes.

The store in the shopping mall "Metropolis" has become the sixth monobrand Geox, presented in a new concept. X-Store has already been successfully presented in Milan, Rome, London, Toronto and Kuala Lumpur.

The concept of X-Store reflects what the brand is proud of today and what makes it recognizable all over the world: modern technology (X is a symbol of technology), Italian style, progressive design, comfort, breathable properties of all brand products, rational use of resources and production with minimal environmental impact.

The space of the store is decorated in the loft style with its traditional elements:raw concrete, metal, ceramics and wood. All materials comply with the certification LEED (Leadership in Energy and Environmental Design) in the field of eco-friendly construction and interior decoration. Large glass showcases symbolize the transparency of all processes at Geox factories, and the entrance door with round holes is a reference to the branded perforation in the sole.

The concept of X-Store vividly demonstrates the importance of innovative technologies for Geoh and their place in the development of the company. This is a completely new approach to the retail process. Using the touch screen installed in the store, you can learn all about the key technologies of the brand. In addition, for the convenience of customers, the X-Store offers free wi-fi and charging points for electronic devices.