European retailer Tom Tailor announces the appointment of Georgy Chibisov as Director of the Digital Division. In the new position Georgy Chibisov is responsible for the development of digital channels of marketing communications, e-commerce, CRM.

George has many years of experience in senior positions in the field of marketing and advertising, e-commerce. He was a top manager of companies such as Pronto Media Holding (IRR.RU & JOB.RU ), project SHOPTIME.RU (KupiVIP.ru ), Wikimart.ru , launched new Internet projects in Otto Group Russia. Previously, he was responsible for business development and new directions in OZON.ru , led the online advertising division at Lamoda.

«Tom Tailor is actively developing, we continue to expand in Russia. The number of stores, both own and opened with the help of franchising, is growing rapidly. And we are not going to stop there. Our plans include the introduction of technological solutions that will contribute to the further growth of the company's business. In particular, we are implementing omnichannel, combining online and offline communications, preparing to launch a new CRM platform, focusing on increasing customer loyalty. We are planning to strengthen in the field of marketing campaigns in the 360-degree format. Therefore, the Digital direction is one of the priorities for us. George is a high-level professional in this field. I am sure that his experience will help us achieve excellent commercial results and reach a new stage of development in the field of fashion retail.

Sofia Kofmann, CEO of Tom Tailor in Russia