Fashion One – the first fashion center in the South of Russia
In Krasnodar, an agreement was signed with a private investor to create a design center Fashion One with an area of over 600 square meters in the shopping center "Levels".
This is the start of a major social project for the development of fashion infrastructure, which will allow thousands of graduates of design faculties and fashion designers, designers, seamstresses, photographers to get a launching pad for realizing their creative potential.
Last year, the state paid attention to the development of the fashion industry and showed willingness to support efforts to establish the industry.Kuban has great potential for the formation of a new cluster. This will create thousands of new jobs. The fashion industry has already become part of the NTI (National Technical Initiative) program with the support and supervision of ASI (Agency for Strategic Initiatives).
"We are creating a fashion center to prove that Kuban can become the fashion capital of the South. Of course, this is a big responsibility and Russian and foreign investors will monitor our success. We cannot afford to postpone this process, because right now the fashion industry is changing and the need to create new markets and industries is most noticeable in the country. Such infrastructure projects will create hundreds of new companies and brands. We are ready to support them from scratch by providing many services and benefits.
Dmitry Uvarov, representative of the investor company of the project
Back in November 2016, the governor of the Krasnodar Territory, in communication with the press, announced recommendations for creating a business incubator for seamstresses and designers of the region, but, apparently, at that moment there were not enough resources to turn the project into reality. And so, the business community decided to take the initiative into their own hands. The design center "Fashion One" is a realized dream for all participants of the fashion industry of the city of Krasnodar, about which constant discussions are held at all business events dedicated to the development of fashion.
The launch of the center will qualitatively increase the potential of the entire South of Russia to organize fashion shows, develop local brands and attract media personalities from around the world.
On March 14, 2018, a press conference dedicated to the opening of the center is planned, for the accreditation of mass media, bloggers and market professionals, registration.
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