Detsky Mir in Belarus
The group of companies «Detsky Mir» announced the signing of a lease agreement with the chain of stores «Euroopt» for the placement of the first store in the Republic of Belarus.
The first store will open in February and will be located in the largest hypermarket «Euroopt» in Minsk, at the address: ul. Installers, D. 2. The area of the first store will be almost 1,700 sq. m.
In the Republic of Belarus, the Group of Companies «Detsky Mir» begins its development under the new retail brand «Detmir», which repeats the name of the company's website in the zone.ru and .by. This renaming is based on the principles of omnichannel business strategy and corresponds to modern trends. In the network "Detmir" in Belarus will be presented a wide range of products for children from 0 to 12 years old more than 30 thousand items.
Due to the large volume of purchases, the network retailer can offer high-quality goods at the most attractive prices to Belarusian buyers. Socially unprotected groups of the republic's population will not be left without attention. GC "Detsky Mir" in the Republic of Belarus will continue its Russian program of assistance to orphans and children with disabilities.The company's development strategy in the Republic of Belarus is based on the maximum representation of Belarusian goods in the assortment of stores. In the category of "Baby food" the share of Belarusian goods is 35%. And Detmir plans to achieve similar indicators in all product categories. According to the results of 2018, the volume of Belarusian goods sold in the retail network "Detsky Mir" in Russia amounted to more than 400 million Russian rubles.
Andrey Belik, Executive Director of the retail chain Detmir
Photo: shutterstock
