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B2B Журнал
22.09.2017 | Степан Максимов

"CJF-Children's Fashion": the latest trends and new technologies

From September 26 to September 29, the 19th International Exhibition «CJF-Children's Fashion» at the Expocentre Fairgrounds..

 

«CJF-Children's Fashion» for many years has been Russia's leading exhibition event in the field of children's goods and services.

 

The social significance of the project is emphasized by its main goal - to promote the saturation of the domestic market of children's goods and services with affordable, high-quality and safe products of domestic production, the development of a transparent civilized consumer market in Russia and the strengthening of the position of Russian companies in it. The exhibition is held by the "Expocenter" with the support of the Ministry of Industry and Trade of the Russian Federation, under the patronage of Chamber of Commerce and Industry of the Russian Federation.

 

Industry experts regard the exhibition as the main exhibition project for buyers, manufacturers, suppliers and designers of the children's fashion segment. In 4 days of work, they will be able to get acquainted with market leaders, meet with top officials of companies, strengthen partnerships and find new suppliers. For the first time, the exhibition will be held in three pavilions.

 

The exhibition continues to grow both quantitatively and qualitatively. Due to the addition of the third pavilion, the exhibition area exceeded 7,500 square meters. This year, more than 390 companies from 25 countries will take part in the project.

 

This season the project «CJF. The children's catwalk" will once again bring together the leading players of the fashion market in the showroom. The screenings will take place on September 26–28 at 12:00 and 14:00.

 

 

For the second time, the trend bureau Trendsquire and JSC Expocentre invite buyers and designers to take part in trend tours of the exhibitors' stands. During the excursions, which will be held on September 27 and 28, participants will learn about trends in the design of children's clothing, shoes, accessories for the spring-summer 2018 season.

 

The «Business Assistance» project will provide exhibitors and visitors of the exhibition with the opportunity to receive expert advice in such areas as brand audit, recruitment, consulting services, customs regulation and clearance.

 

The exhibition will also feature the project "Expocentre" for exhibitions without counterfeit, aimed at countering the demonstration of counterfeit products at exhibitions and illegal copying of exhibited new developments.

 

For the first time, the All-Russian business forum «Market of licensed children's goods» will be held. Licensing experts will touch upon the specifics of the industry and the principles of working with the largest Russian and foreign licensors in their speeches.

 

The Network Procurement Center will work at the exhibition for two days. Buyers will select new suppliers in 13 product categories. 32 retail chains will take part in the work of the Center, including such well-known as Sela, «Daughters-Sons», «Magnet», «Children» and others. In two days, each participant will go from thorough preparation for working with networks to the conclusion of profitable contracts.

 

For the first time, the forum "Russia-China: New Opportunities for Sustainable business development" will be held within the framework of the business program of the exhibition. The forum will discuss issues of successful entry into a new sales market for Russian companies and the search for their manufacturer, features of the organization of the import of children's goods and other important topics.

 

For specialists in the sale of children's goods on the Internet, the creative agency «Yellow Banana» organizes a practical conference «Secrets of increasing sales of children's goods on the Internet». The conference participants will get acquainted with the features of promoting brands for children on the Internet, tools for the growth of online sales. Leading experts in Internet promotion will give advice on improving the effectiveness of advertising campaigns and suggest ways to retain customers and repeat sales. Within the framework of the conference, a competition for the best website will be held among the participants of the exhibition.

 

On the last day of the exhibition, the finalists of the International Competition of goods for children and Adolescents ANO "Soyuzexpertiza" will be awarded.

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