Inspired by the elements of the sea and the play of light on the waves, the show CHANEL Cruise 2024/25 swept through MAMO, the Art Center Cité radiouse in Marseille

Collection created by Virginie Viard combines underwater motifs with shining reflections of the sun, embodied in embroidery, diving hoods, shiny jackets and swimsuits. It can be noted that the clothes from the cruise collection are intended more for the younger generation, with their bright lightness and some infantilism.

On the eve of the show, Jamie Hawksworth, a famous photographer, strolled through the streets of Marseille, capturing his soul in spontaneous photographs and portraits. These images of the city, starring model Lola Baia, give us the first look at the Virginie Viard collection, which traces the themes of the sea and scuba diving.

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