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B2B Журнал
02.05.2024 | Милена Мисоченко

Prices for Chanel bags have skyrocketed

Prices for Chanel bags, as you know, are not for the faint of heart. And so, over the past five years, the situation has become even more dramatic: the classic Chanel Flip Flap medium-sized model has almost doubled in price, crossing the threshold of ten thousand euros.

It is not surprising that such a pricing policy causes outrage among many buyers. In response to their complaints, Chanel CEO Lina Nair said that the price increase was justified. According to her, it is caused by two main factors — inflation, that is, global price increases, which, of course, could not but affect Chanel, as well as high production standards, as you know, the company is always true to its principle of uncompromising quality, which, of course, affects the cost of products. Many, however, are skeptical of these explanations. There is a popular point of view on social media that Chanel simply wants to further emphasize its elitism and distance itself from the mass buyer.

However, such a strategy certainly has its beneficiaries. Retail platforms, where you can already find vintage Chanel models at fabulous prices, are likely to flourish in the coming years.

Is the game worth the candle? It's up to the buyers, of course. One thing is for sure: the availability of Chanel bags continues to decline, which means that the status of their owners is becoming increasingly high.

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