From March 28 to March 30, the spring franchise exhibition BuyBrand Franchise Market was held at VDNH. It featured more than 100 brands that were looking for potential franchisees. In addition, the company EMTG – the organizer of the event – invited visitors to the exhibition to take part in a reality show, the filming of which will start on September 10 and will take place at BuyBrand Expo 2018. Within the framework of the project, franchisees with the help of experts will determine the choice of a franchise, and the whole process from their entrance to the exhibition, negotiations, subtleties and twists of choice to the opening of a new point will be filmed and shown in the format of a reality show. During the 3 days of the exhibition, 49 potential franchisees left questionnaires confirming their desire to participate in the project "Choose YOUR franchise" .

This is not the first reality show from EMTG and BuyBrand Inform. For example, the project "Franchise in good hands" shows the process of buying a franchise from the franchisor, who selects future partners under the camera and experts. Such Russian and international brands as Coffeshop Company, INVITRO, Mail Boxes Etc, Wetzels Pretzels, FIT-N-GO, MYBOX have already taken part in the project.

In total, companies from 12 countries were exhibited at the BuyBrand Franchise Market: Spain, Great Britain, Japan, Korea, France, Italy, USA, Poland, Germany, Ukraine, Belarus, Russia. More than 30 companies took part in the exhibition for the first time, including companies from Germany, France and Ukraine.

About 30 speakers spoke at the event, who told beginners and future businessmen about franchising, the risks and benefits of entering the market.