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B2B Журнал
09.02.2018 | Лидия Соколова

Available "Arithmetic" stores of the "Shoes of Russia" chain

The group of companies "Shoes of Russia", developing the direction of additional services for customers, increased the volume of sales of insurance products in the past year. In total, 22 thousand insurance products were sold during the year, which was 30% higher than in 2016.

 

Today, such products as life insurance, property insurance, and job loss insurance are presented in the networks of "Shoes of Russia". Property insurance is in the greatest demand among buyers.

 

 

"Shoes of Russia" began selling boxed insurance products at the end of 2014: then stores in Novosibirsk, Tyumen, Kemerovo and Novokuznetsk were connected to the project in test mode. In the spring of 2015, this service became available throughout the retail network of Shoes of Russia, and in the summer, the company's customers had the opportunity to purchase policies online. In April 2016, Footwear of Russia Group expanded the list of insurance products and launched the sale of tick bite insurance policies in all stores.

 

The development of additional services for customers is one of the important business areas of the Group. At the moment, the company's stores offer services such as the sale of shoes with installments, cash loans, payments at the checkout and much more. The services are combined within the framework of the innovative loyalty program "Arithmetic", which operates in all stores "Shoes of Russia".

 

Photo: shutterstock

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