Korean brand Peach& Lily today launches its first line of cosmetics with the same name. As explained by the creator of the brand Alicia Yoon, the motto of her cosmetics is "Worry free! Don't worry!"and it reflects the concept of this brand.

Until today, this brand has been the most popular in Korea and one of the favorites internationally for its unique face masks. According to statistics, women in the USA, Australia and the UK from the entire range of masks most often bought this product. Moreover, online sales were completed due to the huge demand for them in a matter of minutes. There were only three masks in the range, but the sensational success of the product allowed Alice (whom beauty experts call a fan of the beauty industry and a great aesthetician) to continue the development of the brand.

For three years, the first line of cosmetics was tested, forty professional specialists and three laboratories in Seoul worked on it. As a result, today a new face mask, moisturizer, serum and cosmetic oil were born. All of them are suitable for both an anti-aging skin care program and for women suffering from allergies and even eczema. For example, the presented Matcha Pudding cream really looks like a delicious pudding, but its ability to remove wrinkles and renew the skin without excessive shine, obviously will appeal to many. In the face mask, Alicia made hyaluronic acid the main component, but, unlike other brands, in Peach&Lily there is an extremely large amount of it - 10 percent. Ms. Yun herself, who supplies products to beauty salons throughout Japan and South Korea, is seen in a passion to explore "under the guise of"beauty centers, as well as chatting on the street with townspeople about what they don't like about skin care products today.

The greatest excitement among women today is caused by the amount of harmful chemicals that are literally stuffed with modern creams, lotions, peels and masks. Parabens, sulfates, acids, reagents - all this, on the one hand, helps to preserve the consistency of the cosmetic product, and on the other hand causes great harm to health. Therefore, I suggest absolutely not to worry about my product, since there is nothing dangerous for you in it, only natural ingredients.

Alicia Yun, founder and owner of the cosmetics brand Peach&Lily, South Korea.

The brand loudly announced the rejection of such popular components in cosmetology as: sulfates and synthetic fragrances, formaldehyde, parabens, mineral oils, silicone, polysorbites, as well as EDTA, MEA/DEA / TEA, PEGs, and this is not the whole list. Of course, the fashion for ecology and "green" products is not new, but, basically, manufacturers somehow include some of the above ingredients.

Simultaneously with the presentation of the cosmetics line on July 16, Alicia announced that in New York some beauty salons will hold beauty sessions using her cosmetics. The appointment for the procedures shows the great interest of American women in a chemical-free facial skin care line.

Photo: PEACH&LILY, shutterstock