In Riga, the store Acoola is located a 15-minute drive from the center, at the junction of the districts of Purvciems and Plavnieki, next to one of the main thoroughfares of the city. Next door is a sports club, a polyclinic, a popular MNOGOKNIG store owned by the Latvian partner Concept Group – SIA ACOOLA BALTIC. The partners approached the opening of the store in Riga in a big way and organized a real family holiday. In the program:children's fashion show, fashion consultations from recognized specialists,street dancing, parkour and graffiti shows.

Acoola with a high-quality, bright, fashionable assortment at a reasonable price should fit well into these conditions. In addition, we are confident in our partner. Having backed up our tandem with thoughtful promotional activities, we expect to get an excellent result and move on, expanding our presence in the Baltic countries first, and then in the rest of Europe

Igor Bolshakov, Director of Franchising and Construction of Concept Group.

According to experts, the market of children's clothing and accessories in the Baltic States is very promising. With a relatively small market size in Eastern Europe, the birth rate in Latvia, Lithuania and Estonia is significantly higher than the average in the European Union, and consumers in the Baltic states spend more on goods for children. Competition is also difficult to call particularly acute, only the main major European retailers are represented on the market, which stimulate the consumption of fashionable children's goods.

The optimistic expectations of the company are shared by its partner in the Baltic States Maya Karabelnikova: "We paid attention to the brand Acoola, as it is bright, stylish and fits our mentality. There is a limited choice of clothes in Latvia, especially for children's clothes. We decided that the clothes Acoola will definitely be in demand. Many residents of Latvia have already heard about this brand, are waiting for it and are interested in the opportunity to place an order with us on social networks. I think the demand will be high, especially if you take a responsible approach to brand promotion.

Photo: Concept Group