The 3rd quarter was a success for Addidas Group
During the 3rd quarter,Addidas Group continued to demonstrate strong financial performance, while neutral foreign exchange revenue increased by 12%. This was reflected in the brand's revenue, increasing it by 13%. Sales in the outdoor and «running» segments doubled. The same indicators are recorded in adidas Originals and adidas neo. Sales in the football and basketball categories declined, reflecting significantly lower license revenues mainly due to the end of two major sponsorship agreements. The revenues of the Reebok brand increased by 1%, as planned efforts to clean up the Reebok distribution in the US market are having an increasingly negative impact on the development of the brand line. From the point of view of sales channels, the company's revenue growth was driven by growth in each of them, but this had a particularly strong effect in the e-commerce segment, where revenue grew by 39%. Sales of the company's Eurobonds also increased by 9%, amounting to 5,677 billion euros in the third quarter against5,222 billion euros for the same period last year.
"North America and China have become strategically important regions in achieving such results. E-commerce also made a significant contribution, once again becoming the main driver of our productivity growth in the third quarter and increasing profitability. In the third quarter, we set a number of serious tasks and fully fulfilled our ambitious financial goals in 2017.
Kasper Rorsted, CEO of ADIDAS
On a currency-neutral basis, the combined sales of the adidas and Reebok brands increased in all regions except Russia and the CIS.China showed an increase of 28%, and North America; by 23%. Currency-neutral earnings in Western Europe increased by 7%, in Latin America by8%. In the MEAA and Japan, currency-neutral revenues increased by 6% and 3%, respectively. Sales in Russia and the CIS decreased by 17%.
In the first nine months of 2017, revenues increased by 16%, to 16.162 billion euros (2016 -13.983 billion euros). Sales of Reebok increased by 6%. Gross profit increased by 0.9%to 50.1% (2016: 49.2%), reflecting the positive effect of improved pricing and product range, which more than compensates for fluctuations in the exchange rate, as well as higher costs of royalties and commission fees.
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