The women's collection of the spring-summer 2019 season Prada 365 is presented by as many as five short promotional films. Such a concept Prada 365 represents the multifaceted personality of the brand and reveals the concept underlying women's clothing Prada, but reinterpreted through the prism of cinema.

All models are actresses. Each becomes the personification of different views on clothes and the environment in which they live. Each model has its own character, its own image and inner world. Everyone brings something of their own into the unique world of the Prada spring-summer 2019 collection..

Before the eyes of fans of the brand, there are five models from different parts of our planet who have passed cross-cultural casting, in accordance with female nicknames, which were also named Prada bags.Freya Beha Eriksen acts as Sibylla, Gigi Hadid – Sidonie, Mike Inga – Margit, Liu Wen – Odette, Anok Yai – Belle.

These films have become a reflection of the screening of the new collection and cult films of the last 50 years. Each of the films belongs to one of the classic genres: horror, suspense, thriller and romance, reworked and reinterpreted with the characteristic handwriting of Prada.

Photo: Willy Vanderperre, Prada

Video: Prada