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Exhibitions

11.12.2023 | Roman Popov

22 domestic brands took part in the International Competition of Young Fashion Designers

The 11th season of the International Competition of Young Fashion Designers - MKMM was held in Moscow. The fashion event took place at the cultural and historical site of the Moscow Theater of the School of Modern Play.

In the new season, 22 brands of fashionable women's, men's and children's clothing presented their works. Two young designers Angelina Verkhovskaya and Kojaikosti received a grant to participate in the fashion show from the organizers of the MKMM.

A variety of collections were presented on the catwalk: from everyday comfortable and practical clothing brands VARVARA and Defilblanc to extra-avant-garde images of VENERA and Kojaikosti.

"The participants showed their vision of new trends, originality and an author's approach to details, as well as gained experience in demonstrating clothes to a large professional audience and an assessment from the expert jury of the competition," said Ekaterina Matveeva, author and producer of the International Competition of Young Fashion Designers.

The works were evaluated by a qualified jury, including:

- Konstantin Andrikopoulos, Director of Development of BOSCO DI CILIEGI and Head of BOSCO PRIVÉ;

- Ramon Palacios-Fernandez, founder of the international brand Mastersuit, advisor to the Russian Union of Textile and Light Industry Entrepreneurs Soyuzlegprom;

- Alexander Belov, expert on men's style;

- Oksana Lukyashina, official representative of FALKE and Oblik brands in Russia and other experts.

The highest scores were awarded to 6 brands: Judy Green, Venera, TD Triskelion, Maria Nekhyadvich, Margarita Kuvshinova, Defilblanc.

In addition, the jury members presented their awards to the designers they liked. For example, the editor-in-chief of the glossy magazine Melon Rich Svetlana Listopadova will publish articles with representatives of VENERA and KAFRA fashion ART brands in the next issue of the publication. The president of the Magic Group, the creator of SLAVA concept Alexander Peremyatov chose DEFILBLANC as the most promising brand, and offered it placement in the federal chain of department stores of Russian designers SLAVA concept.

< i>"Participating as a jury in such events, – Alexander commented on his decision, – we evaluate the designer not only from the point of view of aesthetics, but also and in terms of future sales. I believe that our consumer should highly appreciate the level of the DEFILBLANC brand."