GC "Shoes of Russia",the first public retailer of the Russian fashion market, in the 3rd quarter of 2018 resumed the franchise program and for the period July-September opened in the cities of Siberia and the Urals 20 partner stores under the brands Lisette and S-TEP. Thus, at the end of the 3rd quarter, the number of franchised stores of the chain was 133, in general, the retail network of Shoes of Russia now has more than 650 outlets.

CommentsAnton Titov, Director of the Group of Companies "Shoes of Russia": "For 9 months of this year we have significantly increased the retail network. In the development strategy, we rely on opening our own stores, this is a priority for us. At the same time, we are also developing a franchise program, as it allows us to enter remote regions and those where we are not yet represented. In 2017, we launched a franchise program in a new format and began to transfer some of the wholesale customers with whom we have been cooperating for a long time to the status of franchisees and offered them a new format of work. We have also expanded the list of brands for the partner program to include S-TEP, a brand of shoes for everyday wear and outdoor activities. In 2017, according to this scheme, we opened 39 stores, in the 3rd quarter of this year, another 20.

In 2018, "Shoes of Russia" is actively developing a retail network as part of the investment program. By August 20, the Group had completed its opening plan for this year, launching 100 of its own stores, and decided to revise the program upward and open another 50 new outlets by the end of the year. In the next 3 years, "Shoes of Russia" plans to expand the network to 1,000 stores.

Photo: "Shoes of Russia"