20 million customers took part in Black Friday
In Russia, «Black Friday» has ended, within which almost 20 million people purchased goods with discounts of up to 90%, according to BUYBRAND Inform. This is five times more than a year earlier.
This year, discounted products were sold in 3,500 online stores. For comparison: in 2016 there were only 1,500 of them. According to eBay, the most popular category was fashion (T-shirts, tops, dresses and men's sports shoes).
Smartphone accessories have become the best-selling product. Russians purchased 28 smartphone accessories per minute.
According to global statistics eBay, it took: 135 video games, 70 dresses, 57 pairs of sneakers, 70 wristwatches per minute. Russians bought 47 chains, 33 jeans, 21 pairs of sneakers and 41 watches per hour.
All over the world, men turned out to be the most active buyers. In Russia, men bought more electronics, and women - fashion accessories.
For the first time since 2013, regular stores across Russia have joined the sales, their total number has not yet been calculated.
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