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b2b Magazine
10.10.2023 | Roman Popov

10 main trends of the spring-summer 2024 season

We summarize the results of the fashion weeks and tell you all about the main fashion trends of spring and summer 2024!

1) Pastel colors is another trend that does not lose its relevance. In the spring and summer of 2024, they will be especially in demand, as they create an atmosphere of freshness, lightness and optimism. Pastel colors can be worn both in monochrome images, and in combination with each other or with more saturated colors.

2) Sporty style emphasizes activity and energy, not giving up its positions in fashion and continuing to surprise. In 2024, the sporty style will be combined with other styles, for example, with boho, grunge or military. You can wear sweatpants with shirts and jackets, sports jackets with dresses and skirts, sports tops with trousers and skirts.

3) Shades of burgundy in 2024 will sound more muted than the color of the year 2023 according to Pantone Viva Magenta. The collections of Hermes, Rick Owens, Valentino and Giambattista Valli featured wine-colored dresses, outerwear and accessories that radiate luxury and elegance.

4) Underwear style: underwear for show and transparency are again presented in large numbers on the world catwalks. The main thing here is to find the right balance between comfort and style.

5) Striped print. There are no more rules about how best to mix the strip — you can do everything at once.

6) Gradient — smooth color transitions are back in fashion. One shade can flow into another, and they do not necessarily have to be similar in tone.

7) Roses of any color and size are also becoming a fashion trend of the next season, as a symbol of the absolute femininity of the image