Analytics
How to choose the perfect place to open a showroom
Opening a showroom is a serious step for any business that requires careful preparation and analysis
Birkenstock: From triumph to disappointment and back again
In October 2023, Birkenstock, a German shoe manufacturer, completed a decade of rapid growth by going public in New York
What does a fashion entrepreneur need to know when drafting a contract?
The presence of clearly defined obligations and measures of responsibility for their violation contributes to the stability and predictability of the business
Expansion of Russian brands
The international consulting company Nikoliers conducted a study of the Russian fashion market
Why is fashion personalization in online stores so difficult?
While algorithmic personalization has already taken over the world of music and video, fashion still remains unconquered
A new era of fashion photography
Times are passing, nothing stands still, and fashion photography, among other things, continues its development in the new century
Can Russian-made clothes become an alternative to European brands?
With the departure of many European brands, Russian citizens began to purchase clothes from local designers more actively
The "pink Tax": why do women pay more?
The "pink tax" is an unspoken but tangible practice in which women pay more for goods
Converse is back in fashion!
According to data analytics, but make it fashion, mentions of Converse have increased by 55 over the past week%
Fashion Photography: Origins
Today, fashion and photography continue to evolve, shaping and reflecting our understanding of beauty and individuality
The Russian luxury industry is steadily on its feet
The fashion industry in Russia is a significant segment of the national economy
The consumer of the future according to WGSN
WGSN conducted an interesting study and compiled an approximate portrait of the buyer of the future
Brand DNA: how a fashion business can build a clear concept and positioning
Creating a unique concept and building brand positioning play a key role in the modern business world
Russian designers conquer the secondary market
Russian brands are strengthening their positions
Successful marketing strategies for emerging fashion brands
In this article, we will talk about several successful marketing strategies for brands just starting their way in the fashion industry