In 2012, a design studio was founded in Kazan. Already in the first collections, his innovative view of the image of a modern Muslim woman was shown and laid the foundation for the development of a very special style in the industry. It was important to convey to people the beauty of the combination of traditional Oriental style and European elegance. This formed the basis of the brand's ideology. All clothing lines from Bella Kareema have their own unique originality.
In 2014, the brand gained a new breath, business potential and active growth in the person of managing partner Galina Troshina. Under the leadership of Galina, the brand opens its flagship store in Moscow, concept storeBella Kareema, in a large shopping center, COLUMBUS, and creates a creative design bureau based on the brand, consisting of a team of talented young professionals.
The popularity of the brand is deserved by the long-term work and talent of the founder of the brand, who put her soul into the development of the brand and the high professionalism of the managing partner, who brought a particularly bright dynamic of development to the brand.
Thanks to the unique style and excellent quality, the brand's clothes are so loved all over the world.Bella Kageyem presented themselves in the format of shows within the framework of the international project Moslima Style ISIFF 2014 in Malaysia and within the framework of Saverah/The urban muslim show 2015 in England. The brand team became a participant of the international conference Global Islamic Economy Summit. Roundtable series IV/Modest Fashion 2015.
Since its foundation, Bella Kareema has been shaping the urban style of a Muslim woman of a new formation, full of energy, an intellectual with refined taste.
The brand is not addressed only to Muslim women, but is addressed to the widest audience.