The warm breath of the North: a combination of comfort and innovation in a cold city

The story of Laplanger's legacy and innovation

The history of Laplanger company begins in Russia, a country with an extreme climate and incredible beauty, when in 1991 in St. Petersburg our group of scientists and engineers created their first tourist equipment. Year after year, the brand has developed and accepted all the new challenges of the industry. The challenge continues to this day with the relentless pursuit of excellence in the creation of now urban winter clothing.

Three friends of scientists who loved extreme tourism very much dreamed of high-quality and warm clothes for low temperatures, but such an assortment was practically absent in the post-Soviet space. Fortunately, they are not just dreamers, they are "doers", and so on personal experience and understanding of the customer's need for really warm and functional clothes, the Laplanger company was born.

For more than 30 years of history, the brand has gone from the 1st warm jacket to 28 ultra-current models of men's and women's collections.

The Laplanger team really knows what the "Warm Breath of the North" is and how to envelop your favorite wholesale customers with warmth!

Russia, a northern country with a rich history of polar expeditions and a deep attachment to its Arctic landscapes, has always accepted the challenges associated with its harsh climate. Since 1936, polar travelers and scientists of our country have mastered and studied the icy expanses of the North. The spirit of exploration and triumph over adversity has been ingrained in Laplanger's DNA since its inception.

Goal: to satisfy the need of residents of cold cities in stylish, elegant and functional winter clothing.

Today, the brand develops innovative products at the ultra-modern Laplanger production facility in St. Petersburg, where its own laboratory is located.

"We are proud of our commitment to improving product quality and accumulating knowledge during real expeditions, ensuring that our customers receive only the best winter clothing available." - say the creators

Laplanger craftsmen carefully make each product by hand. Only the best materials and accessories are used in production: Top Arctic and Nordic fabrics, artificial insulation Thermium, down-holding fabrics and linings, YKK zippers (Japan). The models are created using a membrane fabric with a water-repellent impregnation and a sandwich of three to five layers of high-tech materials. Down jackets are made of fluff-containing materials according to the technology with down bags, which increases the service life of the products, eliminates the leakage of fluff when worn. The natural goose down filler of the highest quality provides unsurpassed insulation, while the stylish laconic design and fur trim add elegance. Every detail is carefully thought out and honed.

Each model is created in two versions for thermal protection. Designers and designers, understanding in detail the cut and fit on the figure of the Russian buyer, develop unique models of down jackets and coats, comfortable, functional, very warm, while preserving and emphasizing the slimness of any figure.

The brand has a lot of reviews from satisfied customers. By right, they compete, and perhaps outperform in many functional solutions, famous international brands such as: Bogner, Parajumpers, Outdoor Survival Canada, Canada Goose, Woolrich, North Face, etc. Laplanger is much warmer and 2 times cheaper than "foreign partners", so Laplanger winter jackets are very much appreciated and loved by end customers who want to buy high-quality and warm urban-style outerwear at an affordable price.

Advantages of working with "Laplanger":

• Stylish and high-quality models are in demand among buyers.
• The design and functionality of the products emphasize the taste and status of the owner.
• Really warm clothes, so necessary in many Russian regions.
• Only the best sewing and down-stuffing equipment is used in production.
• Multilevel quality control, from checking incoming materials, sewing stages, to output quality control.
• A large assortment of outerwear suitable for any clothing store.
• Ease of sale for store sellers, the product sells itself.
• Russian production, production speed and reliability of supplies.
• The best alternative to popular European and American brands.
• High margin and marginality of the brand.

Advantages of Laplanger for wholesale buyers:

• The Laplanger brand raises the status of the store.
• The brand has its own face, sells well in the neighborhood with any other brands.
• Current assortment matrix.
• Large selection of colors.
• Good fit, the models fit the Russian figure.
• Our product has a good turnover.
• Wholesale margin up to 100%.
• Leftovers will not be discounted after the season.
• Timely delivery in the right assortment.
• Possibility of sub-sorting.
• The goods are in stock in St. Petersburg and will not hang at the border.
• Stores selling Western brands are replacing the product with Laplanger.
• Payment in rubles.
• Control of prices advertised on the Internet (no dumping, guaranteed margin).
• The brand is not sold on marketplaces.
• We place all stores on our website.

Laplanger
For those who love winter and do not like to freeze!
Functional down jackets and coats for the city, very warm, preserving slimness.

Laplanger
The weather is always good when dressed in the right clothes!
Premium quality jackets for the city and the cold, from the creators of extreme Arctic equipment.

Laplanger
Even to the theater, even to the pole!
Winter jackets up to -60C, not similar to workwear, elegant, urban style, trendy colors.

Laplanger outerwear is the best ready—made solution for the buyer, allows you to expand the range in any clothing store and significantly increase profits.