Elisa Cavaletti: dolce vita in Moscow

On the "world map" of the exhibition CPM brand Elisa Cavaletti has been successfully responsible for Italyfor many years. The brand's stand in the Italian pavilion is always the luxury and generosity of southern Europe with a rich business and social program, surprises and gifts.

One of the main fashion industry exhibitions in Eastern Europe, CPM, takes place in Moscow twice a year and attracts more than 25,000 professional visitors. The project covers the entire fashion world – 50 groups of products are displayed in 15 exhibition halls, including women's clothing, men's clothing, children's clothing, evening wear, plus-size clothing, as well as clothing for an active lifestyle. The business program CPM is recognized by experts as one of the most intense: screenings, lectures, interviews, seminars, presentations, master classes and, of course, the most beautiful opening ceremony and CPM Fashion Night.

The Italian "patrimony" CPM has always been one of the main: at least because few people like Italian fashion as much as Russian customers. Even the crisis did not force them to abandon it: if Italian designers observed a decline after a sharp rise in the euro, then pretty soon the buyer, who appreciates the splendor of Italian fabrics, impeccable silhouettes and style, returned to his favorite brands. And this is not surprising – no one, like Italian brands, is able to «prescribe » their light, ironic and greedy attitude to life in clothes.

The brand Elisa Cavaletti, the absolute of Italian femininity and luxury, addresses its clothes to everyone who chooses the precision of the cut, the sophistication of natural fabrics and the sophistication of simplicity. Daniela Dallavalle never stops experimenting with colors, materials and accessories, offering embroidery for men's shirts, then Art Nouveau prints for dresses with lace.

Elisa Cavaletti – these are clothes in which you can go «both to the feast and to the world »: any item from Daniela's collections, positioned as a stylish casual, will easily become part of an evening dress. All the accessories of the brand are handmade, and over the years of the brand's reign, more than 20 innovative technologies have been introduced in the global fashion market, ranging from fabric dyeing methods to the creation of 3D applications.

However, even describing in numerous interviews the seemingly strict dry technological details of ecological washing of fabrics, Daniela Dallavalle still tells a fairy tale about autumn and summer, about clouds, foliage, wind, dancing and the scorching Italian sun.

The official representative of the brand in Russia and the CIS – group of companies Sollery.

Photo: Elisa Cavaletti