About THE BRAND "CHANGE"
Established in 1936 for the production of children's clothing, the company was actively developed in the post-war period. In 1950–1990, SMENA was one of the leading and advanced enterprises not only of the Russian light industry, but also of Europe. Children's clothing produced by the company was exported to different countries, and school uniforms were worn by all schoolchildren of the country.
Currently, SMENA still produces children's clothing, being the leading manufacturer of school uniforms. Parents and schoolchildren trust the brand, choosing high quality, stylish design, comfort and affordability. Focusing on global trends, the brand produces 4 collections per year - Autumn-Winter, Spring-Summer, a collection of festive clothes and a collection of school uniforms.
SMENA Company is proud of its highly professional specialists, designers, technologists and designers, whose experience and knowledge have become the cornerstone of the successful development of the brand.
The SHIFT pays great attention to the safety of children's clothing. All fabrics used in production undergo multi-stage control, where they are checked for all necessary indicators: breathability, hygroscopicity, etc. So, in 2016, ROSKACHESTVO noted the company as one of the few who adequately passed the inspection of school uniforms for safety and compliance with technical regulations.
The company JSC "MPSHO SMENA" pays special attention to the individual preferences of its wholesale customers - this is one of the company's principles. Every year, the SHIFT produces more than 400 new models, exclusively for each partner.