In the Moscow shopping center "European" and in the St. Petersburg store Zara in the Mertens house special podiums are installed. augmented reality technology will be available for buyers here within two weeks. The project will also be launched in 120 stores around the world and in an online store zara.com .

Developed specifically for Zara, augmented reality technology is available on mobile devices through the Zara AR app. You can use the application in 4 ways: through storefronts, special podiums, online orders, as well as on the website zara.com

When the user points the smartphone at one of the graphic pointers, the models Lea Julian and Fran Summers come to life on the display for a few seconds. Twelve dynamically volumetric holograms were generated using 68 cameras on a 170-square-meter set. This studio is included in the list of the largest recording systems of this type. 

Incredibly realistic projections pose, move and talk, demonstrating the collection Zara Studio SS18. The studio collection is distinguished by a bright variety of prints and materials. Elegance and sophistication combined with rich finishes, details and printed elements reflect the main trends of the season - maximalism and eclecticism. 

All the products presented by the models can be bought in some stores of the network, ordered on the website zara.com and in one click through the application Zara AR.

In order to find out about the project with augmented reality technology, it is enough to be near the Zara store: for two weeks the storefronts will be empty and decorated only with information about Zara AR. You can use the application by scanning the graphic code and downloading the application via iTunes or Google Play, or by following the link from the application Zara and from the website zara.com .

In addition to the shopping function,Zara AR also offers visitors to take pictures with holograms and post realistic posts on social networks. Products on virtual models will be updated, and in a week guests will be offered completely new images Zara Studio SS18.

In a world where augmented reality is finding more and more applications, the experience of Zara This is a vivid evidence of how innovations and additive technologies can change the usual ideas about shopping. Thus, buyers who are involved in both real and virtual reality at the same time will be able to appreciate the functionality of the new technology and the ease of its use.

The concept of the augmented reality brand Zara was created by the creative director and co-owner of the magazine Self Service Ezra Petronio. He developed the idea and then the application itself in collaboration with the French company HOLOOH and the French National Institute of Computer Technology and Applied Mathematics.

Photo: Zara, Natalia Kulagina