subscribe to brand news 
b2b Magazine
11.01.2019 | Альбина Весина

Tiffany: Really transparent!

Tiffany & Co. announces a new era of business transparency:the company will disclose the geographical origin (region or country)diamonds used in the products, which from now on will be individually registered. Diamonds weighing 0.18 carats and more will be registered. Such a policy is being applied for the first time in the entire jewelry industry.


Individual registration of Tiffany diamonds


With the help of its new initiative Tiffany will be able to track each of its individually registered diamonds by the unique serial number and marking of T& Co., engraved with a laser and invisible to the naked eye.Buyers, in turn, will receive full information about the geographical origin of their diamond. In addition to the general guarantees of "conflict-free", information about the origin makes Tiffany diamonds one of the most reliable and ethical investments.


To date, marking indicating geographical origin is already used in diamond rings of the Love & Engagement line, which are sold in Tiffany stores around the world. In addition, information about the geographical origin for all individually registered diamonds will be provided to consumers through sales specialists and customer support.Tiffany undertakes to ensure 100% geographical transparency for each newly registered diamond and not to use any diamonds of unknown origin in the future.


Individual registration of Tiffany diamonds


In the first quarter of 2019,Tiffany will begin to include information about the origin, as well as other characteristics of the stone and in certificates ofTiffany Diamond for individually registered diamonds. nbsp;information not specified in the reports of other industry laboratories or other world jewelers of the "luxury" class.


In 2020, in addition to the origin, Tiffany will begin to disclose information about production, for example, about the cutting and polishing workshop.


Comments Alessandro Bololo, CEO Tiffany & Co.: "Diamonds created 3 billion years ago and miraculously delivered to the surface of the earth mark the most important moments in our lives. Diamonds Tiffany should not have anything opaque. Our customers want and deserve to know where their most valuable, most expensive jewelry comes from and how they came to be.


Individual registration of Tiffany diamonds


The current practice of the diamond industry does not allow us to determine the origin of many diamonds in the world.Tiffany continues to lead the industry by providing a new level of transparency in its diamond supply chain. In cases where the origin is unknown (for example, if the stones were obtained long before the introduction of the new policy), Tiffany will provide confirmation that the diamond was obtained using industry best practices. The standards of Tiffany exceed the requirements of the Kimberley Process certification* for rough diamonds and polished stones and require compliance with the Protocol on Guarantees for Diamond Sources Tiffany.


Comments Anisa Camadoli Costa, Director of Sustainable Development Tiffany & Co.: "Tiffany & Co. has long been committed to tracking diamonds and goes beyond industry norms, contributing to the protection of the environment and human rights a person. Transparency of information about the origin of diamonds provides us with many far-reaching benefits at every stage.


Indeed, Tiffany has been investing in vertical integration and prioritizing transparency in its supply chain since 1999. 80–90% of individually registered diamonds Tiffany (by volume)They were obtained in Belgium, Botswana, Mauritius, Vietnam and Cambodia from well-known, approved and certified mining technologies. The protocol of the guarantee of the source of Origin of diamonds Tiffany guarantees that diamonds have not been mined in countries that violate human rights related to diamonds;(such as Zimbabwe and Angola), even if these diamonds meet the requirements of the Kimberley Process certification.


Source: Tiffany & Co.
For reference: The Kimberley Process is a response to the civil wars in Africa in the mid-late 1990s. Several countries with diamond mines located on their territories used their diamonds to buy weapons and maintain the conflict. Human rights organizations from all over the world were outraged by this fact, as a result of which the so-called "Kimberley Process" was adopted in 2000, which is an actual embargo on diamonds from countries where there is a war financed by these diamonds. According to the Kimberley Process, all diamonds from "correct", "non-conflict" countries are sealed in special bags, the path of which is strictly monitored so that there is no substitution.