B2B Журнал
Three sessions of the Fashion magazin b2b platform at Tekstillegprom
Within the framework of the 52nd Federal Fair «Tekstillegprom» multi-channel b2b fashion platform «Fashion magazin» (ID «Arguments facts») He will hold three special sessions at the Free Space venue (Hall A, Pavilion No. 75).
February 19, 14:00 – 15:00. Session «Wholesale trade»
The main topic of the session:reformatting the wholesale market in the context of global market transformation.
The speaker is Denis Fomin, co-founder of the multi-channel b2b fashion platform Fashion magazin.
Currently, in the fashion industry, experts note a decline in purchasing power, a fall in the ruble exchange rate, the dumping policy of competitors, the provision of delays in payments, a decrease in turnover, an increase in the cost of funds, the high cost of specialists, forced reduction of the team and fixed costs, an increase in the volume of work. At the event, listeners will learn how to get out of the vicious circle, take a favorable position and "shoot" in the conditions of global market transformation.
Session program:
- New technologies for the development of wholesale sales in the fashion industry.
- Realities and forecasts.
- Is it possible to sell wholesale online today?
- What is needed for a successful transition to the digital economy?
February 20, 14:00– 16:00. Session «Successful experience of manufacturing companies»
Speakers:
- Anna Prosvirnina, head of production of the factory «Eco-life».
Topic of the presentation: Eco-life Factory: experience in organizing the production of knitted knitwear.
- Svetlana Artemyeva, art director of the brand Free age.
Topic of the speech: Free age brand: Creation and promotion.
- Svetlana Vasekho, CEO of Endea Group of Companies.
The topic of the presentation: GC Endea – Russian manufacturer and supplier of fashionable women's clothing.
Basic questions: production of women's clothing in Russia: a dream, an idea, an embodiment and realities; how to build a successful enterprise and continue its development.
- LyudmilaKonovalenko, CEO, founder and owner of Edgar.
The topic of the presentation: «Edgar Company – production and sale of women's shoes made of natural materials».
The main question: the realities of the formation and development of the Russian production of shoes made of natural materials in modern competitive conditions.
February 20, 16:00 – 17:00. Session "Brand promotion"
Speakers:
- Olga Ruvinskaya, official representative Verkhnevolzhsky Tannery, an expert in the leather industry.
Topic of the presentation: «Collaborations in the leather industry: designer / factory / showroom.
The main question:cooperation of designer brands in the production of shoes and accessories made of genuine leather with wholesalers and manufacturers.
- Maria Novikova, founder of SMM agency, fashion blogger.
Topic of the speech:Instagram: entertainment or work.
The main question is: is a successful business possible and its promotion on Instagram, or is it just a means of personal self-expression and wasting time?
Cases: "Secrets of successful promotion in social networks".
Moderator of the sessions on February 20 – Vera Ivanova, editor-in-chief of the multi-channel b2b fashion platform "Fashion magazin" (ID "Arguments and Facts").
We invite you to visit the 52nd Federal Wholesale Fair of Textile and Light Industry Goods and Equipment «Tekstillegprom», which will be held on February 19– 22, 2019 in Moscow, at VDNH, in Pavilion No. 75. Within Communication platforms will host educational cycles on trends in women's fashion and textile design of the spring-summer 2020 season, wholesale and retail sales technologies and computer technologies.
Photo: "Fashion magazin"
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