From September 17 to September 18, the exhibition will run according to the schedule of 9:30 at 19:00. On the last day, September 20, from 9:30 to 16:00.

To visit the MICAM84, you must pre-register by filling out on the website the form of preliminary registration of visitors. You will receive a registration confirmation sheet with a QR code, which you must print out and pass through the turnstile readers for direct access to the pavilions.The code is valid throughout the show, it is strictly personal and cannot be used by anyone else. Entrance by pre-registration is FREE.

Access to the MICAM84 is reserved for shoe sector operators. These are retailers, wholesalers, agents of international companies, importers, local buyers.

Please note that children under 12 years old are not allowed at the fair, and children aged 13 to 17 years old are allowed only accompanied by adults.Visitors over the age of 18 can register as participants or guests.

Pets are also not allowed.

Detailed directions to the TVC Fiera Milano Ro:

SCHEDULE OF EXHIBITIONS AND SEMINARS

During all the days of the exhibition, fashion shows, seminars and master classes will be held for its visitors.

The MICAM fashion shows will be held on Sunday, September 17, Monday, September 18, and Tuesday, September 19, at the MICAM Square. The beginning of each event is at 12:45.

The exhibition program includes seminars and presentations, curated by WGSN. Two main venues are involved for them: MICAM Square, Hall 7, and i-KIDS Square, Hall 4B.

The following events will be held at MICAM Square:

• Sunday, September 17:

14:30 – SS 18 Fashion trends of fashion and footwear;
15:00 – 2018+ Shoe materials, forecast for future seasons;
15:30 – 2018+ Consumer sector: youth fashion trends in future seasons.

• Monday, September 18:

14:30 – SS 18 Macro trends of the fashion industry and footwear;
15:00 – 2018+ Shoe materials, forecasts for future seasons;
15:30 – SS 18 Macro trends of the spring-summer shoe market on the example of the USA and Canada;
16:00 - 2018+ Trends in marketing.

• Tuesday, September 19:

15:00 – 2018+ Consumer sector: youth fashion trends in future seasons;
15:30 – Macro trends of the fashion industry and footwear autumn-winter 2018/19;
16:00 - Macro trends of the shoe market autumn-winter 2018/19 on the example of the USA and Canada.

• Wednesday, September 20, 11:30 a.m. 2018/19 Macro trends of the shoe market: main conclusions.

On the square i-KIDS fair participants will be able to attend the following seminars:

• Monday, September 18, 11:00– SS 18 Trends in children's fashion and shoes;
• Tuesday, September 19, 11:00 – SS 18 Trends in children's fashion and footwear.

Participation in all events is FREE.

EXPOSURE PLAN

HOUSING

The organizers of the exhibition recommend visitors to book accommodation in advance, as another major event is taking place in the city simultaneously with the shoe exhibition.HOMI;(exhibition of home accessories).

The official partner of Fiera Milano is the travel agency MICO DMC.

A new partner ofthe MICAM, also providing accommodation services for guests of the exhibition, Airbnb accommodation booking service.

TRANSPORT

This year, thanks to the MICAM84, you can take advantage of a special discount when booking an online flight to Milan, Rome, Venice or Pisa from the airline Qatar Airways, if your departure takes place between April 7 and September 30, 2017. To take advantage of the available discounts, simply select your flight and enter the promo code MICAM17.

Visitors and participants of the MICAM84 can alsopurchase tickets for Le Frecce Trenitaliaat discounted rates.

For more information, you can contact the official travel agency the MICAM84 by phone:+39 02 87255244, or by e-mail: fieramilano@micodmc.it In addition, all useful information is available on the agency's website: www.micodmc.it