Superdry goes to the regions
After a large-scale series of openings in Moscow this spring, the British brand Superdry is preparing to launch its first store in Nizhny Novgorod.
A new store with an area of 400 sq. m. m will begin its work in early August. It will be located on the ground floor of the "Fantastic" shopping center, the largest shopping and entertainment center of the city and the region. Superdry will become the fifth retail chain store in Russia in the shopping center "Fantastic".
As in all stores of the British brand, the current 2017 summer collection for men and women will be presented at Superdry in Nizhny Novgorod, which includes bags, backpacks and accessories, the The Night Is Young and Superdry Sport, as well as swimwear, underwear and beachwear.
Multi-colored prints, unusual color combinations and comfortable lightweight materials are ideal for the beach and summer parties.
Inspired by a trip to Tokyo, Julian Dunkerton and James Holder created the brand in 2003 and are its ideological inspirers to this day. Superdry combines American vintage, Japanese aesthetics and traditional British design.