“Stylish business: Women who changed the fashion world”
The fashion world has always been a place where talented designers create and embody unique ideas, leaving their mark on history. It was women who played an important role in the development of the fashion industry. In this article, we will talk about women designers whose creative vision and style have changed the fashion industry. These great women have become symbols of strength, sophistication and innovation in the world of business and fashion.
Jeanne Paquin
Jeanne Paquin became the first French female fashion designer to gain international fame. She not only created amazingly beautiful outfits, but also opened her own fashion house. Initially getting a job as an apprentice at the Ruff fashion house, Jeanne made a career for herself in a few years and became the main dressmaker. In 1891, together with her husband, they opened the Paquin fashion house. It was Jeanne Paquin who introduced several innovations into the fashion world: she began to use music at fashion shows, began to collaborate with various artists and create collaborations, opened several branches of her boutique around the world and for advertising purposes, began to distribute her dresses to the wives of influential people so that they would appear in them in society.

Coco Chanel
When it comes to coups in the fashion world, of course the first one that comes to mind is the inimitable Coco Chanel. She revolutionized the fashion industry, motivated and still motivates millions of women around the world to look after themselves, be confident in themselves and their beauty. This greatest woman invented Chanel perfume No. 5, a little black dress, knitted and sportswear, a cardigan, beach suits and jewelry. A little black dress has become fashionable as a universal thing for any occasion, whether it's going to work or to a restaurant. It is to her that the famous words belong: "I do not understand how a woman can leave the house without tidying herself up — at least out of politeness. And then, you never know, maybe on this day you will have a date with fate. And it's best to be as beautiful as possible at the moment of this meeting."

Elsa Schiaparelli
Elsa Schiaparelli just couldn't help but become an innovator in the fashion world. Elsa was born into a family of hereditary aristocrats and has been surrounded by luxury and chic since childhood. She was well versed in high society clothes, knew all the rules of the dress code, which she later destroyed herself. It was Schiaparelli who came up with a skirt-shorts, which is relevant today. The fact is that the skirt turned out to be uncomfortable when worn, unlike shorts, but in high society it was unacceptable to wear shorts, so Elsa decided to combine these 2 items of clothing. Schiaparelli also designed cups in the bodice of a swimsuit, without which a modern woman cannot imagine her life. It's hard to believe, but it was Elsa who started using a zipper for everyday things, before they were used only for military suits.

Madeleine Vionnet
Unfortunately, today, few people know Madeleine Vionne, but her creations are known to everyone and are relevant to this day. Madeleine had a difficult childhood: She was born into a very poor family and from an early age was forced to earn her own living. Vionne has always been interested in fashion, beautiful outfits, but due to the fact that she did not have the opportunity to get a higher education, she could not get a job in high positions and design. During her life, she often moved and worked as a laundress, a junior seamstress, and a cleaner. At the age of 22, she lost her child and divorced her husband for this reason.
In 1900, luck finally smiled on her, and she was able to get a job at the fashion house of the Callot sisters. After a while, she founded her own fashion house. One of Madame Vionne's main inventions is the oblique cut, which is especially relevant this season. Also, she suggested giving up corsets that deform a woman's figure.

Vivienne Westwood
Vivienne is known in the fashion community for her extraordinary approach to things, bright prints and unusual accessories. Westwood's creations can always be distinguished by corsets, colorful stockings and checkered prints. It was her dress that Carrie Bradshaw, the heroine of Sarah Jessica Parker in the TV series Sex and the City, wore to her wedding. No matter how people feel about punks and their style, Vivienne Westwood managed to bring it into high fashion. By the way, it was her son Joseph Corr who founded the most famous and luxury underwear brand Agent Provocateur.

The women designers described in this article not only changed the fashion world with their talent and style, but also inspired many to express themselves through clothes. May their legacy forever remain in the history of fashion and those who appreciate beauty, innovation and style.
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