Sportmaster opens a chain of Kappa stores
"Sportmaster is expanding its portfolio by launching a separate chain of stores dedicated to the Italian brand Kappa.
Previously, Kappa products were presented in multi-brand Sportmaster stores, as well as on marketplaces.
The opening of the first single-brand Kappa stores is planned for the spring of 2025. The area of each store will be about 300 square meters. Investments in a single point will vary depending on the condition and location of the premises, as well as the scale of the renovation work.
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In Russia, Kappa is known for its cooperation with football clubs.
The new chain of stores will allow Sportmaster to more fully present the Kappa range and attract new customers.
Experts believe that the opening of the Kappa store chain will be a positive step for Sportmaster.
This will allow the company to strengthen its position in the sporting goods market and increase brand awareness.
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