A little more than 46 days are left before the Marketing communications festival "Silver Mercury", which includes an Award covering the entire range of advertising campaigns in various business areas, a festival (educational) program and an exhibition of advertising technologies. Founded in 2001, since 2009 it has exclusively presented the The Globes Awards competition, organized by the International Association of Marketing Agencies (MAAW). Winning the "Silver Mercury" gives you the opportunity to take part in The Globes Awards competition and present your project internationally.

The mission of the Festival is to educate, develop, inspire, evaluate and recognize advertising professionals, which is reflected both in the program of master classes, speeches and panel discussions of the festival program, and in the nominations of the competition program. The festival is a cross-functional platform for interaction between the largest clients and market players of marketing communications - agencies, advertising companies, as well as representatives of professional media.

The Award, which is an integral part of the Festival, is based on the idea that the evaluation of projects should be carried out not only by professionals in the field of communications, but also by customers of advertising services, whose business objectives are focused on the activities of marketing communications agencies. The work in the format of the festival is based on close interaction between the participants, allowing them to explore their capabilities and strengths, and the victory in the Silver Mercury Award itself is both a confirmation of the high level of competence of the participant, and the opportunity to acquire new professional connections and, for agencies, increase the number of clients.

The award is awarded to projects based on a competition in three "project" Blocks of nominations: "The best in the Industry", "Marketing goals" and "Marketing tools".

Works that were implemented from January 1, 2016 to March 1, 2017, while not previously submitted for "Silver Mercury" in 2016, are submitted for the award.