On December 18, an open public talk was held with the leading fashion buyer, founder of the companySauvage Group, Lilia Rakh. The event was organized by Labeled Consulting in cooperation with MIRBIS Institute (Moscow International Higher School of Business MIRBIS).

The moderator of the public talk was Georgy Rostovshchikov, a leading international fashion buyer, founder of the LABELED Consulting agency, Fashion Director MILO GROUP, who recently received the Fashion New Year Awards 2017 in the bayer of the Year nomination.

The brainchild of Lilia Rakh has become a multi-brand boutique Sauvage, a real oasis of fashion in Kazakhstan. This is her empire, her home, her love. Here she does not just work, but lives with her soul, creates, giving her clients the opportunity not only to find the latest catwalk novelties or couture outfits, but also to create their own style, create a new image leading to further prosperity.

In November 2017, she launched another project, the first season of the SAUVAGE FASHION WEEKEND – International fashion week in Kazakhstan. The goal of the company Sauvage Group was to show how diverse fashion is now, to raise fashion to a worthy pedestal, to show that it can open doors to prosperity.

Lilia Rah an open, sincere, emotional person who charges the audience with his emotions. In her speech, she touched on a variety of topics, from the history of her entry into the profession and building relationships with fashion houses to practical advice to young designers and buyers.

About me

"I am insatiable, greedy for everything new. I feel very much my responsibility to people and I work with great love for them.

About fashion

"Today, everything is fashionable and fashion is available to everyone. Individuality, inner freedom, simplicity and comfort are at the peak of fashion.

It is not necessary to strive for perfection. You can mix things of famous brands and more democratic ones, the main thing is that the image turns out to be stylish in order to feel comfortable in it. It should be comfortable to walk, sit, run in clothes. Fashion creates a good mood, and it is reflected in all other aspects of life.

About shopping

Shopping is a healer, people working in fashion are essentially doctors. If they work correctly, they help people a lot."

About buyers

"You can become a buyer when you know the demand, you know what your client needs. It is necessary to keep abreast of all changes in the world. I have been in the profession for 21 years, and all these years I have been working almost without holidays and weekends in contact with my clients. Every buyer is also a stylist. When you choose and buy – already mentally stylize the whole world. Lifting people's spirits, making them beautiful is a noble goal! Bayer leads a person through purchases, through clothes, through styling further to success. This is a very important profession."

About young designers

"A young designer should be given the opportunity to develop and grow. It is important that the designer has his own DNA, unlike anyone else. The things created by him must meet three requirements: to be of high quality, comfortable, relevant. And only then can you be called a designer, and you can find your place in any multi-brand store, in any department store.

A designer must first create himself, reveal his talent, and then become a teacher and give his talent to people.

About the stylist's work

"The work of a stylist is akin to the work of an artist. Things, accessories are paints, a person is a canvas. Draw on it, create a picture that you like and will be akin to its nature.  

About sellers

"Finding the perfect employee is very difficult. There is a negative attitude towards the profession of a seller in society. In fact, the seller is the engine of trade, the most important person in any store. The seller must combine many professions: be a psychologist, a diplomat, an artist, a mathematician, an economist, and have many other skills. He has a great responsibility to people. The customer comes to the store as a guest in your home, and he should leave satisfied, happy and satisfied. The real art of sales can be learned only in practice. I take my hat off to every good seller."